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We are happy to announce that the 10th Customer Experience Innovation Congress (CX Innovation 2023) will take place in Shanghai, China during March 16-17, 2023. At CX Innovation 2023, the entire eld of customer-focused brands and retailers will come together as a community. The theme this year, “Go Digital to Reinvent the Brand Experience”, aims to look into the future consumption, expand our horizons, explain emerging trends, and rethink the brand growth path. (The summit was originally scheduled for December 21-22, 2022. In view of the severe and complex epidemic situation in the country, in order to effectively protect the health and safety of all participants and ensure the effectiveness of the summit, the organizing committee made a decision to postpone after careful consideration.)

The consumer goods industry has had to face enormous existential challenges. From the Covid-19 pandemic through to today’s worsening macro-economic conditions, there are increasing operational pressures and serious impacts on millions of consumers around the world. Entering the era of consumer sovereignty, multi-channel, multi-scenario and the personalized, , and quality needs of the new generation of consumers force companies to continuously and keenly maintain insight into diverse consumer groups and improve consumers' brand experience. In the new consumption era, consumers' value demand and experience perception are getting stronger. In addition to practical functions, they pay more attention to the experience, spiritual satisfaction, and even the added value of brand culture. Faced with new models, new scenarios, and new customer groups, brands and retailers need to implement omni-channel strategies, break down online and offine barriers, and create a consistent, seamless, and excellent consumer experience. Simultaneously they are actively applying digital technology to reshape the consumer journey and enhance the digital experience to achieve brand loyalty.

How can today's consumer brands outperform the industry involution in the market of existing consumers? Behind the consumption upgrade, what changes have occurred to consumers? How to rebuild the connection between brands and consumers based on product service and experience? How can brands empower omni-channel business growth through delicacy and digital operations of consumers? How does the digital transformation mine data value and reinvent the journey of consumer experience? How will user experience return help companies achieve long-term and sustainable development? For brands and retailers, gaining insight into emerging consumers and reimagining the consumer experience has become the winning formula for the next decade. Brands need to optimize and reconstruct consumer experience in products, services, marketing and operations to weather the storm and prosper in the long term.

Centering around consumer experience, CX Innovation 2023 is the only show of its kind in China, bringing together the most senior decision makers to share invaluable insights and provide actionable takeaways. Over 450 guests from consumer goods and retail brands, e-commerce companies, platforms, associations, technology companies, investment institutions, consulting rms and other organizations will attend the event and explore the way of development under the changing times of VUCA.