We are excited to bring the 3rd Asia Future FMCG Innovation Summit and Festival (Future FMCG 2022) back to Guangzhou, China. We sincerely welcome you to attend and join our Future FMCG community! The theme this year, “Stay Relevant to Consumers and Co-create Sustainable Growth” compels us to look into the future of our field, expand our perspectives, examine emerging trends, and rethink current practices. The Future FMCG Innovation Festival will be held in conjunction with the Summit.

With the demographic dividend disappearing and the new Internet traffic topping out, the FMCG market has gradually slowed down after decades of rapid development. It has entered a new phase of competition for stock, increased user demand and accelerated innovation, which has posed huge challenges to the traditional growth model. In the context of consumption upgrades and changes in the main consumer groups, the prevalence of new consumerism, and the awakening of consumer sovereignty, consumer preferences are becoming more individualized and diversified, information dissemination is highly fragmented, emerging channels are rapidly rising, and new brands are taking giant leaps forward; at the same time, new models, new formats and new scenarios are altering and developing, driven by cutting-edge technologies such as 5G, big data, AI and AR/VR. China's consumer market has undoubtedly become the fastest growing, most digitally developed, most competitive and fastest iterating in terms of business models, marketing methods and innovations.

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